LEAD DESIGNER & BRAND MANAGER
At Syracuse University Athletics, I spearheaded graphic design projects that reinforced brand identity across various platforms. My role involved creating visually compelling materials for social media, game day, and recruitment, while also capturing high-quality photography and video content to support athletic communications and marketing strategies.
Developing graphic templates and workflows for pre-game, in-game, and post-game content that enable interns and sports information directors to quickly and confidently deploy polished, on-brand materials on game days.
Working with the marketing team to create sponsored graphic templates for local and worldwide organizations involves coordinating design, branding, and partner requirements across the board. Additionally, supporting ticket-sale marketing pushes by providing on-brand templates for promotions, countdowns, and last-chance campaigns across social, email, and print channels.
I love creating printed posters for the community because they are tangible and impactful. I design seasonal posters for each team, making sure to use high-resolution artwork, maintain the correct bleed and margins, and ensure accurate print colors. It is especially rewarding to see these posters displayed in local businesses and on community boards.
SYRACUSE BASKETBALL
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SYRACUSE BASKETBALL *
As lead designer for Syracuse Basketball, I was tasked to communicate the new identity for 25–26 through the "Orange Standard": a design system centered on toughness, effort, energy, and grit.
WOMENS BASKETBALL
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WOMENS BASKETBALL *
SYRACUSE LACROSSEE
Maintaining the high standard for one of Syracuse’s most prominent sports programs through polished, high-class visual design that creates a meaningful and lasting impact.
