2024-2025
SYRACUSE FOOTBALL
Creative Director Design
As the Creative Director of Design for Syracuse Football during the 2024–2025 season, I played a central role in developing a new visual identity that reflected head coach Fran Brown’s core values: detailed, accountable, relentless, and tough. Charged with translating those principles into a cohesive aesthetic, I led the design strategy to ensure every touchpoint — uniforms, logo treatments, helmet graphics, sideline branding, and digital assets — communicated discipline, intensity, and unity.
TEAM SCHEDULE POSTER
Syracuse Football produces a free printed schedule poster each year, distributed to students, faculty, staff, and the wider community.
The project requires significant effort, beginning on media day when each player is photographed for a composite group shot. I aimed to highlight key returning players, introduce new additions, and showcase the new head coach.
Notably, every player featured on that poster went on to play in the NFL the following season.
