NYKARA

RUNNING BACK

As the director and cinematographer for the music video, I brought the artist’s vision to life by crafting a visual narrative that mirrored her emotional journey. She wanted to portray a constant sense of running back—an internal pull toward something unresolved—while intercutting with scenes of her alone on stage, surrounded by silence and spotlight. Using a rich palette of magenta and deep blues, I translated her emotional conflict into color, highlighting the tension between vulnerability and strength. Every shot was designed to echo her turmoil, creating a seamless blend of motion and stillness that told her story with raw, visual power.