LEAD DESIGNER & BRAND MANAGEMENT
At Syracuse University Athletics, I spearheaded graphic design projects that reinforced brand identity across various platforms. My role involved creating visually compelling materials for social media, game day, and recruitment, while also capturing high-quality photography and video content to support athletic communications and marketing strategies.
Developing graphic templates and workflows for pre-game, in-game, and post-game content that enable interns and sports information directors to quickly and confidently deploy polished, on-brand materials on game days.
SYRACUSE BASKETBALL
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SYRACUSE BASKETBALL *
As lead designer for Syracuse Basketball, I was tasked to communicate the new identity for 25–26 through the "Orange Standard": a design system centered on toughness, effort, energy, and grit.
WOMENS BASKETBALL
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WOMENS BASKETBALL *
SYRACUSE LACROSSEE
Maintaining the high standard for one of Syracuse’s most prominent sports programs through polished, high-class visual design that creates a meaningful and lasting impact.
